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01 — Who I am

Careers aren't built on shortcuts.

Careers aren't built on shortcuts. I grew by creating content that goes beyond surface-level tips: real behavior, strategic communication and the behind-the-scenes of consistent corporate growth — plus the life that happens around it.

My content was born from a gap I felt myself: I grew up with no one in the family who knew the corporate world, no older sister to explain the dynamics, the power games, what actually moves a career. I learned the hard way. And that's exactly what made me want to be that person for whoever comes after me.

Today my audience follows both sides: the professional who teaches how to navigate corporate life, and the real woman showing routine, outfits, self-care and everyday choices. One sustains the other.

TEDx

TEDxUFTM Speaker. I brought to the stage the idea of reading the room before performing in it — the same behavioral reading that underpins all of my content.

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What I talk about

  • Corporate Behavior
  • Lifestyle, Outfits & Well-being
  • Strategic Communication
  • Leadership Behind the Scenes
  • Impostor Syndrome
  • Self-promotion with Purpose

My audience

  • Female audience 75%
  • Aged 25 to 34 58%
  • Premium corporate niche — higher CPM C2C
  • Top city — mostly Brazil SP