01 — Who I am
Careers aren't built on shortcuts.
Careers aren't built on shortcuts. I grew by creating content that goes beyond surface-level tips: real behavior, strategic communication and the behind-the-scenes of consistent corporate growth — plus the life that happens around it.
My content was born from a gap I felt myself: I grew up with no one in the family who knew the corporate world, no older sister to explain the dynamics, the power games, what actually moves a career. I learned the hard way. And that's exactly what made me want to be that person for whoever comes after me.
Today my audience follows both sides: the professional who teaches how to navigate corporate life, and the real woman showing routine, outfits, self-care and everyday choices. One sustains the other.
TEDx
TEDxUFTM Speaker. I brought to the stage the idea of reading the room before performing in it — the same behavioral reading that underpins all of my content.
See talks →What I talk about
- —Corporate Behavior
- —Lifestyle, Outfits & Well-being
- —Strategic Communication
- —Leadership Behind the Scenes
- —Impostor Syndrome
- —Self-promotion with Purpose
My audience
- —Female audience 75%
- —Aged 25 to 34 58%
- —Premium corporate niche — higher CPM C2C
- —Top city — mostly Brazil SP